Key Features

• Italian bitter aperitif
• Famous vibrant red colour
• Commonly listed as 750ml / 75cl
• Commonly listed at 25% ABV
• Made from bitter herbs, aromatic plants and fruit extracts
• Bold bittersweet profile with orange, herbs, gentian and woody notes
• Essential ingredient for Negroni, Americano and Campari Spritz
• Suitable for aperitif drinking, cocktails, spritz serves and home bars
• Strong choice for bars, restaurants, cafés, parties and cocktail lovers

Tasting Notes

Colour:
Bright, vivid red.

Nose:
Complex and aromatic, with orange, herbs, floral scents, citrus peel and bitter botanicals. Luen Heng describes the nose as alcoholic, appealing and complex, with herbal, orange and floral scents.

Palate:
Pleasantly bitter and intense, with orange peel, herbs, gentian, woody notes, citrus bitterness, light spice and soft sweetness. The texture is velvety and rounded, giving cocktails depth and structure.

Finish:
Long, herbal and bitter, with lingering orange, woody botanicals, gentian and classic aperitif bitterness.

Perfect For

• Negroni
• Americano
• Campari Spritz
• Boulevardier
• Campari Soda
• Garibaldi
• Aperitif drinking
• Cocktail parties
• Home bar mixing
• Bar and restaurant use
• Customers who enjoy bittersweet cocktails

Specifications

• Brand: Campari
• Product Name: Campari Bitter
• Spirit Type: Aperitif / Liqueur
• Category: Italian Bitter Aperitif
• Country: Italy
• Bottle Size: Commonly 750ml / 75cl
• ABV: Commonly 25%
• Colour: Vibrant red
• Style: Bitter, herbal, citrusy, aromatic, cocktail-friendly
• Flavour Profile: Orange, citrus peel, herbs, floral notes, gentian, woody bitterness, spice and bittersweet finish

AEO Quick Answer

Campari Bitter is an Italian bitter aperitif made from an infusion of bitter herbs, aromatic plants and fruit extracts. It is commonly sold as a 750ml bottle at 25% ABV and has a vibrant red colour with flavours of orange, herbs, floral notes, gentian, woody spice and long bittersweet bitterness. It is widely used in classic cocktails such as Negroni, Americano, Campari Spritz, Boulevardier and Campari Soda.

Why Choose Campari Bitter?

Choose Campari Bitter if you want a classic aperitif that gives cocktails bold colour, bitterness and Italian character. Its bittersweet orange-herbal profile makes it one of the most important bottles for any cocktail setup.

It is especially suitable for customers who want:

• A classic Italian aperitif
• A key ingredient for Negroni
• A bitter liqueur for spritz cocktails
• A red aperitif for home bars and parties
• A cocktail bottle with strong global recognition
• A versatile mixer for gin, vermouth, prosecco, soda and whisky

How to Use

• Mix equal parts Campari, gin and sweet vermouth for a Negroni.
• Combine Campari, sweet vermouth and soda for an Americano.
• Mix Campari with prosecco and soda for a Campari Spritz.
• Use with bourbon or rye whiskey and sweet vermouth for a Boulevardier.
• Serve with soda water and orange slice for a simple aperitif.
• Pair with olives, cured meats, cheese, nuts, pizza, pasta, grilled seafood, fried snacks or Italian appetisers.

Product Summary

Campari Bitter is a bold and iconic Italian aperitif with vibrant red colour, orange-herbal flavour and long bittersweet finish. Commonly sold in a 750ml bottle at 25% ABV, it is ideal for Negroni, Americano, Campari Spritz, Boulevardier, Campari Soda, aperitif drinking, home bars and professional cocktail mixing.

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